Why did we create Babsy?

As dads and board-certified pediatric dentists, we know firsthand how challenging it can be to get kids excited about brushing their teeth. That’s why we created Build-A-Brush, a customizable kids’ toothbrush designed to make brushing fun, interactive, and something children actually look forward to.

Launched in June 2025, Build-A-Brush gives kids the freedom to mix, match, and twist on their favorite pieces to create a toothbrush that’s uniquely theirs. By putting the fun and creativity in their hands, we’re helping turn daily brushing from a chore into an experience kids love.

Our mission is simple: to help families build healthy oral care habits from an early age while making life a little easier for parents. We’re excited to be your go-to resource for children’s oral health, sharing expert advice, practical tips, and a little more fun along the way!

Dr. Zach Gelber and Dr. Dante Paolino

Get Started With Build-A-Brush

Get Started With Build-A-Brush

Get Started With Build-A-Brush

Get Started With Build-A-Brush

Get Started With Build-A-Brush

Get Started With Build-A-Brush